I am using this one
to post elements I am experimenting with and new
projects I am working on.
For more than
30 years, it's difficult saying that, I've
been involved with tourism, starting with a
ski area in New Jersey and ending with a
travel agency in Florida. Marketing, sales,
public relations. Since the travel agency,
I've been working as a consultant. Yes, I
know the popular definition of a consultant,
but working on a variety of projects is fun,
and interesting. And, occasionally,
profitable.
I've been
working through the early learning
curve of online communications to reach a
point that enables me to produce audio
(podcasting) using BlogTalkRadio (800+) and
Cinchcast, then combine it with digital
images (Animoto) and/or full motion video
(Sony Vegas) to generate
YouTube-style videos (800+) that index very
well on Google.
I call it
Media Mojo and it its really amazing how
quickly you can improve your online position
by using audio, video, blogs and
micro-blogs.
Recently, I
began to use social media and realized how
valuable it can be, although it takes time
and is constantly changing.
Every Sunday at
12:30 PM EST I host an internet radio show
with Dr. Ron Capps, the NicheProf, talking
about Social Media.
I can
honestly say it's been like
going to the School of Social Marketing.
I've come to the
realization there is a formula for success
with social media. There are basic elements
you have to use, or your website, or blog,
won't be indexed favorably by Google, or any other
search engine. I call it Media Mojo. Let me tell you a little
bit more...
website
audio
video
blog
micro-blog
article
marketing
teleseminars
webinars
email
(auto-responders)
social
sites (Facebook, etc)
You need a website,
although it's not as important as it once
was. A website is the repository of your
sales message. But if no one finds your
website, it's not very useful, is it?
Blogs
have become an important element in online
marketing. A free wordpress or blogger blog
is indexed by Google quicker and more often
that a website.
Micro-blogs are now the
rage, with Twitter leading the pack. The
recent addition of Cinchcast.com to the
BlogTalkRadio portfolio, and Twalkin.com are
expanding audio to the micro-blog space.
Next comes audio, or podcasting. My favorite
platform is BlogTalkRadio.com. In fact, I'm
known now as the BlogTalkRadioGuy. I am
currently making the 7th revision to my
ebook, BlogTalkRadioMadeEasy. BTR keeps
adding features and tweaking the layout, so
I have to keep revising the book. Once I
understood the indexing aspect of BTR and
the flexibility of Cinchcast, I began to use
the audio in the videos I was producing.
Video is by far the best skill to have if
you want to find yourself in Google's top
10. Of course, content is rather important,
so you should learn how to use a screen
capture program, Powerpoint or video editing
software, such as Sony Vegas Movie Studio.
Personally, I
do not believe using an Avatar and text to
voice software makes for a successful video.
Although it may be indexed because Google can't tell
the the difference (yet), but once someone looks
and sees an Avatar making the sales
presentation, I think they will laugh and
move on. I may be wrong, but that's the way
I feel right now.
That covers
the first five points. Make use of them and
your rank will improve dramatically. Ignore
them, and you'll be invisible - page 3 or
higher. Few people look for information for
sites on page 10.
In addition to
the above items, add Facebook, article
marketing, teleseminars, webinars and email.
Client update:
UnitedInfrared.com: I'm fortunate
to be working with Peter Hopkins and Greg Stockton
to promote their training and marketing service for
infrared photographers. I didn't know anything about
infrared photography, particularly how many uses
there are for it, when I met Peter and a home
inspector marketing weekend near Atlanta in November
2009. Since December, we've
produced videos for AAEP 2010 Las Vegas, IR/INFO
2010 Orlando, EquineIR Traing in Orlando, ASHI 2010
Las Vegas, Equine Affaire 2010 in Pomona,
California, RESNET 2010 Energy Conference in
Raleigh, North Carolina, DataCenter World 2010 in
Nashville, RCI International Conference & Trade Show
in Orlando, RoofScanIR Training in Phoenix and
Equine Affair Ohio.
When I don't attend
the event, Peter, Andrew Sprowl and Cindy Hawks email me
pictures and video taken with their phones (Blackberry
on Verizon's Now Network). They post audio
reports and interviews on Cinchcast. I mixed the
elements, add music, and upload the finished product
to video sites and post on blogs. In all instances, we were ranked in
more than one position on Google's first page for
the name of the show.
School of Social
Marketing Every Sunday, Dr. Ron
Capps and I talk about social media at 12:30 PM EST
-
www.blogtalkradio.com/schoolofsocialmaketing. We've
done 88 shows since August 2008.
Operation Green
Leaves New
video features pictures by Brian Machray who went to
Port-au-Prince in late March. He filed an audio
report using Cinchcast. I took the two elements,
mixed them with some royalty-free music from Ginny
Culp and uploaded the video to YouTube.
30 January 2010:
Just finished a very good BlogTalkRadio show with
Nadine Patrice talking about post-earthquake Haiti:
www.blogtalkradio.com/oglhaiti.
We're beginning to incorporate Cinchcast into the
show. Nadine did a series of interviews with
students at Hubert O. Sibley middle school who are
members of the Junior Green Leaves club. We're also
using Cinchcast to set up a reporting network from
Haiti that should begin soon. Several people in
Haiti will call a NYC phone number an record a
message. The message will be place on
www.oglhaiti.com
and used during the weekly BTR show on Saturday @ 10
AM.
-- Produced the first in a series of 15 Minute Radio
Shows on BlogTalkRadio.com featuring Hilton Johnson.
More in the development stage. Google doesn't index
length, so a 15 minute show has the same weight as a 60
minute show. However, four 15 minute shows have more of
a chance to be indexed than one 60 minute show.
Completed: a series of promotional videos for Miami Beach City
Commission Candidate Michael Gongora, the only BlueGreen
candidate. Take a look:
Meet
Michael Gongora.
